This project showcases a collaborative product launch concept between the brands American Trench and Nordstrom. My team developed two design concepts for shorts and socks, aligning with the specific requests of the CEO of American Trench. The accompanying slides provide a comprehensive overview, including trend analysis, market research, design concepts, and pricing sheets from manufacturers in China.
Here is a overview of the Lululux product launch concept for Lululemon, designed to address a gap in the market. We identified an opportunity in creating professional attire that maintains the comfort and functionality of activewear. Our team developed a curated collection of items to fill this niche. The accompanying slides provide comprehensive details, including trend analysis, market research, design concepts, financial projections, target customer profiles, both in-store and online customer experiences, and strategic marketing plans.
Here is a product launch concept for Bluemercury, identifying an untapped opportunity within the brand's fragrance department. Notably, Bluemercury does not currently offer solid perfumes, unlike one of the brands they carry, Diptyque. This presents a significant opportunity for expansion.
My team has curated a selection of items suitable for this category. The accompanying slides provide comprehensive details, including trend analysis, market research, design concepts, financial assessments, and target customer insights. Additionally, we have outlined strategies for enhancing both in-person and online customer experiences, developed a marketing plan, and devised a six-month launch timeline. A detailed spreadsheet is also included, highlighting the top products in the fragrance department.
